Sales and marketing are both busy. But they're not working together.
Both teams can be doing good work and still not produce enough together.
Marketing creates campaigns and demand. Sales works its accounts and opportunities. Each can have its own priorities, numbers and view of the customer.
The problem starts when the two don't connect.
B2B sales and marketing have different jobs. They don't need to do the same things or agree on everything.
But they do need to agree on who you're trying to reach, what matters to those customers, how demand becomes an opportunity and what happens next.
We look at where the connection is breaking down and what is already working.
Sometimes the problem is between the teams. Sometimes it isn't.
It may be the priorities, the process, the information they share, how success is measured or simply that nobody has made the decisions that both teams need.
hTWORG helps you fix what is getting in the way and build a way of working that makes sense for both.
In 25 minutes, we can start looking at where the disconnect may be and whether it's actually the problem you need to solve.
